The Internet Advertising Gamble
Your business is planning a marketing budget for '10. Where to put all that money? What advertising medium will I gamble on this year? Read More >>
Website Analysis
It is vitally important that you know your website traffic. For you to make informed marketing decisions you must examine your web stats or analytics package. These facts and figures will tell you how successful or unsuccessful your website is. If your website is performing well in some areas then you do not want to adversely affect this. Similarly if your website is performing badly then you want to be able to spot this and change this. Analytics data allows you to make informed decisions. You can see that there is something wrong or right. It is not just a hunch or a gut feeling.
It is not enough just to make changes to your website and leave it like that. You need to analyse everything you do to ensure that it works. JumpStart’s marketing team insert tracking code into websites. This code will allow us to view very detailed reports of how your website is performing. Through web analysis we are able to see:
- What keyphrases people used to find your website
- What pages people visited and which pages people left your site on
- What part of your checkout process people abandoned their shopping cart at
- Where in the world people were visiting your website from
- How many unique and returning visitors came to your site
- Exact transaction breakdowns
- Which medium e.g. search, direct, referral resulted in the most conversions.
Our JumpStart analysis team have Google Analytics Individual Qualifications. This means that we are certified to analyse your website through Google Analytics and we are able to get the best results for you.
Analytics Audit
Not sure if your website is performing as it should? Then contact us today. Our experts will analyse your website and give you the advice you need to make your website a success.
