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SEO Results and Analysis
Not every SEO campaign will work as expected. Search engine positioning is not an exact science. Constant tweaks and changes will have to be made to campaigns to ensure optimum results. Therefore, it is vitally important that we track the SEO results and analyse them fully. Detailed reports and analysis are generally sent out to clients at the start of every month. However, if a client has specific reporting needs then we can also accommodate this request.
Results
The JumpStart SEO team look at 3 key metrics when analysing the success of an SEO campaign. These three metrics are:
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Search Engine Rankings
At the start of your SEO marketing campaign we benchmark a selection of your current search rankings on a few different search engines. Each month we run a ranking report. This allows us to track the movement in rankings of your keyphrases.
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Organic Traffic
SEO is concerned with organic traffic. This is the traffic sent to your site through non paid search listings. We benchmark your starting organic traffic figure and we try to improve on this. Each month we will send you a report detailing the changes in organic traffic.
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Conversions
This is the most important metric to measure. We identify what your goals are e.g. selling a product, and each month we analyse the improvement in goal conversions for you.
Analysis
It is not enough just to make some SEO changes to your website and leave it like that. You need to analyse everything you do to ensure that it works. JumpStart’s SEO team insert tracking code into websites. This code will allow us to view very detailed reports of how your website is performing. Through analysis we are able to see:
- What keyphrases people used to find your website
- What pages people visited and which pages people left your site on
- What part of your checkout process people abandoned their shopping cart at
- Where in the world people were visiting your website from
- How many unique and returning visitors came to your site
- Exact transaction breakdowns
- Which medium e.g. search, direct, referral resulted in the most conversions.
Our JumpStart SEO team have Google Analytics Individual Qualifications. This means that we are certified to analyse your website through Google Analytics and we are able to get the best results for you.
