SEO Services

It is important to look at the big picture when it comes to your website. Who is your target market? Where do they live? What are you selling? How are you selling it? What domain name should I choose? How much should I invest in SEO? These are some of the many questions that need to be answered in the initial SEO Strategy phase. It is very important not to rush into things. A carefully SEO marketing strategy needs to be planned.

Our SEO agency will analyse your website or idea for a website and formulate the correct plan of action. This plan will be tailored to suit both your short term and long term needs. If your top-level strategy is flawed then this will have major impacts on your success as an online business.

Our SEO team have a record of getting things right for our clients first time and every time.

After your SEO strategy has been created then we begin with

This SEO service is vital for driving large amounts of relevant traffic to your website via search engines. People search for products and services by typing keywords and phrases into search engines. Your business needs to know what these keywords are and target each one of them.

At Jumpstart we try and identify every keyword and keyphrase that has the potential to drive quality / high conversion traffic to your website. We then target these keywords through optimising web pages on your website for those terms. This sounds easy, and it is, but it is vitally important that you get it right. If you are targeting the wrong words then you will bring poor quality traffic to your site.

Jumpstart Keywords Research include:

• Analysis of client's website
• Analysis of client's analytics packages or web logs
• Analysis of client's current or previous PPC campaigns
• Analysis of competitor's websites
• Keyword research tools
• SEO team brainstorming
• Examining possible synonyms, spelling mistakes, split words, hyphenated words etc.

After keyword research is performed the keywords are assigned to pages on your website. Then we begin optimisation

Optimisation is a process whereby we make your website more relevant to search engines for your target keywords. Both the code and the content of websites need to be optimised. When Google spiders visit your site they are looking for information that will help them decide what your web page is about. Therefore, it is the job of optimisation to tell these spiders what this page is about and what words you are targeting. By carefully placing your keywords in strategic places in both the content and code of your website, we can enable your website to rank highly in the search results.

Some of the key areas of your website that need to be altered in this phase are.

Our SEO agency team members are all technically qualified. This means that we know how to make the changes to your site ourselves. This will save us and you a lot of time. Results will be achieved quicker and it is easier for us to experiment with different optimisation techniques. This means you will save money and increase your profits.

After your site is optimised for each keyword you are targeting, then we begin

Links are probably the most important search engine ranking factors. Google tends to look at the Internet as one big popularity contest. The more friends or links you have the more popular your site appears to be. If your site is deemed popular by Google then this will be reflected in high search rankings. Gaining quality links is a vital aspect of you SEO marketing plan

Inbound links are links that point to your website from another website. Old websites can have 1000s of inbound links. This helps these websites to perform well in search results. Brand new websites have no inbound links. Therefore, they are not deemed popular by Google and it is hard to rank well. It is very important for sites with a low number of links to try and generate links. At JumpStart we employ a number of different tactics to try and increase you inbound link totals.

Link Building Tactics

• Quality Content Creation
• Directory Registrations
• Article Submissions
• Press Releases
• Blogging and Forums
• Social Bookmarking

It is not just the amount of links that is important; the quality, relevance and anchor text used in these links are also important ranking factors. Links also come and go as websites appear and disappear. Therefore, the amount of links to your site is in constant fluctuation. It is important that link building is a constant factor in your Internet Marketing plan.

After your site is fully optimised for each keyword and you have built up a large amount of quality links to your site, then we need to start examining you site. We need to find out what is working and what isn’t working. This leads us onto

Not every SEO campaign will work as expected. SEO is not an exact science. Constant tweaks and changes will have to be made to campaigns to ensure optimum results. Therefore, it is vitally important that we track the results and analyse them fully. Detailed reports and analysis are generally sent out to clients at the start of every month. However, if a client has specific reporting needs then we can also accommodate this request.

Results

Our SEO agency look at 3 key metrics when analysing the success of an SEO campaign. These three metrics are:

• Search Engine Rankings

  At the start of your SEO marketing campaign we benchmark a selection of your current search rankings on a few different search engines. Each month we run a ranking report. This allows us to track the movement in rankings of your keyphrases.

• Organic Traffic

  SEO is concerned with organic traffic. This is the traffic sent to your site through non paid search listings. We benchmark your starting organic traffic figure and we try to improve on this. Each month we will send you a report detailing the changes in organic traffic.

• Conversions

  This is the most important metric to measure. We identify what your goals are e.g. selling a product, and each month we analyse the improvement in goal conversions for you.

Analysis

It is not enough just to make some SEO changes to your website and leave it like that. You need to analyse everything you do to ensure that it works. JumpStart’s SEO agency insert tracking code into websites. This code will allow us to view very detailed reports of how your website is performing. Through analysis we are able to see:

• What keyphrases people used to find your website
• What pages people visited and which pages people left your site on
• What part of your checkout process people abandoned their shopping cart at
• Where in the world people were visiting your website from
• How many unique and returning visitors came to your site
• Exact transaction breakdowns
• Which medium e.g. search, direct, referral resulted in the most conversions.

Our SEO team have Google Analytics Individual Qualifications. This means that we are certified to analyse your website through Google Analytics and we are able to get the best results for you.