The Internet Advertising Gamble
Your business is planning a marketing budget for '10. Where to put all that money? What advertising medium will I gamble on this year? Read More >>
Optimisation
Optimisation is a process whereby we make your website more relevant to search engines for your target keywords. Both the code and the content of websites need to be optimised. When Google spiders visit your site they are looking for information that will help them decide what your web page is about. Therefore, it is the job of optimisation to tell these spiders what this page is about and what words you are targeting. By carefully placing your keywords in strategic places in both the content and code of your website, we can enable your website to rank highly in the search results.
Some of the key areas of your website that need to be altered in this phase are.
Changes to Content
- Content body
- Headings
- Linking
- Domain names
- Bolded Keywords
- Content Freshness
Changes to Code
- Meta Details
- Navigation
- Alt tags
- Reducing code clutter
- Crawlability
- Site Hierarchy
The JumpStart SEO team are all technically qualified. This means that we know how to make the changes to your site ourselves. This will save us and you a lot of time. Results will be achieved quicker and it is easier for us to experiment with different optimisation techniques. This means you will save money and increase your profits.
After your site is optimised for each keyword you are targeting, then we begin link building
