Jumpstart Marketing

Links are probably the most important search engine ranking factors. Google tends to look at the Internet as one big popularity contest. The more friends or links you have the more popular your site appears to be. If your site is deemed popular by Google then this will be reflected in high search rankings.

Inbound links are links that point to your website from another website. Old websites can have 1000s of these links. This helps these websites to perform well in search results. Brand new websites have no inbound links. Therefore, they are not deemed popular by Google and it is hard to rank well. It is very important for sites with a low number of links to try and generate links. At JumpStart we employ a number of different tactics to try and increase you inbound link totals.

Link Building Tactics

• Quality Content Creation
• Directory Registrations
• Article Submissions
• Press Releases
• Blogging and Forums
• Social Bookmarking

It is not just the amount of links that is important; the quality, relevance and anchor text used in these links are also important ranking factors. Links also come and go as websites appear and disappear. Therefore, the amount of links to your site is in constant fluctuation. It is important that link building is a constant factor in your Internet Marketing plan.

After your site is fully optimised for each keyword and you have built up a large amount of quality links to your site, then we need to start examining you site. We need to find out what is working and what isn’t working. This leads us onto results analysis