The Internet Advertising Gamble
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SEO Keyword Research
Keyword research is vital in driving large amounts of relevant traffic to your website via search engines. People search for products and services by typing keywords and phrases into search engines. Your business needs to know what these keywords are and target each one of them.
At Jumpstart we try and identify every keyword and keyphrase that has the potential to drive quality / high conversion traffic to your website. We then target these keywords through optimising web pages on your website for those terms. This sounds easy, and it is, but it is vitally important that you get it right. If you are targeting the wrong words then you will bring poor quality traffic to your site.
Jumpstart Keywords Research include:
- Analysis of client's website
- Analysis of client's analytics packages or web logs
- Analysis of client's current or previous PPC campaigns
- Analysis of competitor's websites
- Keyword research tools
- SEO team brainstorming
- Examining possible synonyms, spelling mistakes, split words, hyphenated words etc.
After keyword research is performed the keywords are assigned to pages on your website.
Then we begin optimisation
