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SEO Explained
So what is search engine optimisation or SEO? To most people it is jargon or geek talk and they don’t want to know anything about it. There is a misconception out there that SEO is ‘too technical for me’. Trust me it’s not. But be certain about one thing – if you have an online business then you need to embrace SEO as a marketing service. People won’t just miraculously find your website. You must be proactive and put your website where people will find it.
Search engine optimisation or SEO is a process which empowers you to make your website visible on search engines like Google, or Yahoo. Appearing on page 1 of a search is worth millions of euro to some companies. It is the equivalent of placing your company on Grafton Street, Dublin. SEO affects the natural search rankings. These are search results that are returned based solely on relevance. No company can pay Google to appear at the top of these results. The more relevant your site is to the search query the higher up the search rankings your website will appear.
A Quick Example
What do you do when you want to book travel insurance? Most people now go to the Internet to book travel insurance. On the Internet people use search engines to find what they are looking for. In Google you would probably enter the search term ‘travel insurance’. Google searches through its vast database of websites and returns the most relevant website. The most relevant website to your search result is returned first. If your website is not optimised to target this term then you will not appear in the search results. Potential customers will go to your clients. Website optimisation aids you in making your website more relevant to search terms. This means people will visit your site and book your hotel. This means more money in your pocket.
White Hat SEO vs Black Hat SEO
There are over 200 different factors a search engine like Google takes into account when deciding where to rank your website in search results. These factors are constantly changing in Google’s constant effort to return the most relevant website. Knowledge of these factors can lead to ‘Blackhat’ SEO methods. Many SEO companies will embrace these tactics in order to gain quick results for their clients. Blackhat SEO methods try to fool the search engines into returning results that might not be the most relevant. Embracing Blackhat SEO can be beneficial in the short term but you will be found out in the long term and your website will be punished because of it.
At JumpStart we never try to fool the search engines. We embrace ‘Whitehat’ SEO tactics only. These are the legitimate tactics laid down by the search engines to help them with returning the best results. We never jeopardise the search rankings of our clients.
Free SEO Audit
Contact us today for a free SEO audit. Our affordable SEO firm will examine your website and tell you what is working and not working. We will tell you what you need to do to get no.1 search engine rankings. No jargon, no sales talk, just honest feedback.
