Irish PPC Company

What do you hope to achieve from your PPC campaign? Is it clear what your objectives are? How do you want to achieve them, and what is your barometer for success. Clarity on these questions will help our PPC company to limit risk and ensure that your campaign brings sales to your business.

JumpStart have the experience and knowledge to determine the proper approach to pay per click advertising success.

Our PPC company knows what works, and what works well. Rest assured we’re not happy with our service unless we deliver great results to our clients.

We are now clear about the business objectives, its now time to start with the keyword research

This is without doubt the most important aspect of the whole process. One of the keys to successful pay per click marketing begins with the keywords you use. Our PPC Managment team understand the importance of keywords and that is why we put such an emphasis on researching the most relevant ones for you. There is a fine line between developing a PPC campaign that it too broad or too narrowly focused:

Too broad

You will pay for a lot of clicks but the rate of clicks to conversions will be low – hence poor ROI.

Too narrow

You'll miss potential customers and convertible visitors. You won't pay much, but you won't be maximising your earnings potential

It's all about getting the balance right, at JumpStart we understand this balance and that is why our PPC campaigns are always successful.

JumpStart PPC Keyword research includes:

• Keyword research tools
• Customer Brainstorming
• Analysis of competitor PPC campaigns & websites
• Ad copy analysis
• Keyword report analysis

After the keywords and ads have been created and its time to focus on sale conversions.

So your keyword and ad combination is working well, you are getting a lot of visitors to click your ads, but are these visitors converting to sales? Will you be able to maintain their interest and finally convert the visitor into a customer? Does your web site address their specific needs? How much investment does that visitor have to make in your web site before finding the information they are looking for?

Where does the click take them? Sometimes its just not enough to take a visitor to your homepage and expect them to do the rest. Let JumpStart worry about this, we know where to take your visitors. It might be to a product page with a buy now button, a form enquiry page so that you will get a call back that leads to a sale, the index page or we might have to create a specific landing page for you. People who don’t understand PPC think setting up an ad campaign and directing everyone to the homepage is enough, if this is the advise you are getting its time to contact JumpStart.

Keywords and landing pages are the keys for success when it comes to developing a successful PPC

Landing pages can be tailored to contain your value proposition, additional information and links pertaining to the search engine ad they originated from. The landing page should contain various ways that a visitor can contact your company.

We are now clear about the Sales Conversion, its now time to start with the Campaign Management.

Gone are the days when you could just set up your PPC campaign, sit back and let the profits roll in. PPC campaigns have become highly competitive; you know certain keywords are important to your business but so do your competitors. Whatever you are willing to pay for an important keyword there is always someone out there who is willing to pay more.

We are fully aware of this at JumpStart, that is why we analyse each campaign on a daily basis so our clients reap the rewards. Daily PPC management may be required to ensure that you are able to achieve a top listing placement at a low cost.

On a daily basis we analyse the following aspects of your account:

• Impressions
• Click Through Rate
• Average Cost Per Click
• Conversion Rate
• Keywords
• Ad Copy
• Visitor Trending
• Budgeting
• Quality Scores

After the keywords and ads have been created and its time to focus on sale conversions.

When it comes to reporting and analysing your data, JumpStart are masters of their domain. There is a huge amount of data associated with a PPC campaign so it is vital to be able to figure out how each aspect of the account is performing. We don’t believe in sending our clients complicated reports that they find hard to understand, we believe in educating our clients along the way so they understand exactly how their account is performing.

All clients are different and we understand that, that is why we offer three levels of reporting:

• On a daily basis
• On a weekly basis
• On a monthly basis

From experience we find that monthly reporting is the best.

Our reports do not contain needless information that is not required; we focus on the most important statistics which include:

• Number of Clicks
• Click through rate
• Conversion Rate
• Best performing keywords