The Internet Advertising Gamble
Your business is planning a marketing budget for '10. Where to put all that money? What advertising medium will I gamble on this year? Read More >>
PPC Explained
So what is Pay Per Click or PPC? Pay-per-click advertising, also known as PPC, is a form of online advertising whereby visitors are directed to an advertiser's website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis.
Each click can be anywhere from one cent to several euros in cost, depending on many factors, including the pay-per-click search engine being used to advertise on, and the search phrase that is being targeted.
Perhaps the best example of pay-per-click advertising is Google's PPC advertising called Google AdWords. The image below shows where you can expect your adverts to appear. Our PPC experts will get you the exposure your website needs on search engines. This will greatly improve your profitability.
How Do You Create a Successful PPC Campaign?
Our PPC advertising agency have been creating successful PPC campaigns since 2003. We understand what makes a successful campaign and the tweaks and alterations that are required in order to keep the campaign successful.
JumpStart's PPC advertising philosophy can be divided into the following:
- Bidding on a sufficiently large number of relevant search phrases.
- Bidding enough for each search phrase so that your text ad appears where it will be seen and clicked.
- Writing compelling ad copy that entices viewers to click on your ad.
- Ensuring each ad directs the visitor to a suitable landing page.
- Tweaking each ad campaign to make sure it remains on the first search page.
- Careful measurement and testing of results.
Advantage of PPC Advertising
- PPC advertising generates traffic immediately and is a responsive and fast method for creating buzz and leads for your site.
- PPC results are transparent. It is very easy to calculate your ROI. You can easily track how many sales you make and compare that to the cost, thus ensuring profitability.
- PPC advertising is extremely flexible - keywords can be adjusted, added or deleted according to current market conditions.
- PPC advertising can be economical compared with more traditional advertising strategies
- For short-term advertising campaigns, PPC advertising is ideal - allowing organisations to change the copy of ads as desired to reflect keyword changes
- PPC advertising can give an immediate return on investment - especially if your website can process business/sales online.
Contact our PPC Experts
Our PPC experts will examine your website and give you the PPC advertising advice you need. We can analyse your competition and through our expert keyword research, develop campaigns that will out do your competitors thus generating more leads and more sales. Contact our PPC experts today!
Phone: 087 6006529 (Graham)
Email: info@jumpstartmarketing.ie
