Who to put your money on for 2010?
So your business is planning your marketing budget for 2010. Where to put all that money? What advertising medium will I gamble on this year? There certainly are plenty of options available:
- TV
- Radio
- Internet Marketing
- Direct Mail
- Directories
At JumpStart, we firmly believe that Internet marketing should be your primary source of marketing. Here is why…..
Broadband usage in Ireland continues to rise fast. More and more people are researching online. It is vital that your business is present during this research phase. The following image highlights current broadband penetration in Ireland
Stats source – http://www.amas.ie (click image to expand)
In addition to the roll out of Broadband, more and more adults are becoming computer literate and Internet saavy. Kids are growing up with this new technology. People know how to research and purchase online and this can be done in a safe and secure manner. Online revenue figures are expanding year on year and the outlook is for sustained growth.
Stats source – http://www.iab.net (click image to expand)
The Internet is an expanding marketing avenue. Marketers and businesses have come to recognise the power of the Internet. The Internet offers transparent results. It is very easy to track and measure success. It is also highly lucrative. That is why advertising spend on the Intenet exploded during 2008 and other advertising mediums contracted.
Stats source – http://www.amas.ie (click image to expand)
Stats source – http://www.amas.ie & http://www.iabuk.net
The potential for Internet growth in Ireland is huge. Your business might get away without having a website and Internet marketing plan now, but can you imagine how essential the Internet will become in 5 years time? If current trends continue it will soon be the most important marketing avenue in existence. If you are planning for a bright business future then put your annual marketing spend behind the Internet. It is a safe gamble.
