Over the last few weeks JumpStart Marketing have begun working with a wide range of new clients. It is great fun trying to get a varied selection of websites to the top of their niche. Some niches are relatively easy and some are not so easy. Some require a small budget and some require a large budget. Whether it is a big brand company or a small local company the feeling is still great when you get their website to the top.
In my line of work I have to create 2 – 3 new SEO proposals and quotations each week. These take time to create. Luckily for me I have it down to a fine art at this stage.
Link building can be a time consuming job. It can also be extremely boring. I am always on the look out for software that will make it easier and quicker to increase exposure and build links and get better results for my clients. A service that I am currently checking out is called OnlyWire.
When dealing with new clients there is a certain amount of information that we would deem necessary to obtain from the client. The answers to these questions will help us to put a strong SEO plan in place. It is also a help that the client is becoming engaged in the process.
Search engine rankings are an essential KPI for any SEO campaign.
Of the 3 main KPIs:
the search rankings are probably the least important to track. They are still VERY important, but actual traffic on your website and how much they convert would be a better thing to focus on in result reports for clients.
The dark arts of SEO can be difficult at times to fully understand. I recently had the pleasure of a hotel manager in Dublin telling me that he would expect top search engine rankings within days. He told me how their hotel had been investing with another SEO company but the results just hadn’t been appearing quickly enough.
There are very few SEO specialists in Ireland. There are even fewer good SEO specialists. The problem with SEO is that it is not really something you can study in college. You might touch on the concept of Internet marketing in your business marketing course but that does not prepare you for the reality of high performance SEO. To be able to handle high level accounts you need experience and a good balance between technology know how and marketing principles.
The search environment in Ireland is about to undergo a serious functionality change in the not to distant future. The roll out of Google instant will make finding what you want online quicker. Quicker = Good.
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