Has your business started investing in online advertising yet? If the answer is no then I bet that will change in the near future. If the answer is yes then you are part of a growing consensus that online advertising works.
Has your business started investing in online advertising yet? If the answer is no then I bet that will change in the near future. If the answer is yes then you are part of a growing consensus that online advertising works.

Are you about to get involved with Pay Per Click campaigns, but have no idea what it’s all about, or where to even start? Well, fear not. Read on for a basic introduction to Pay Per Click, also known as PPC.

Each year I get even more tempted to tear up my credit card. 2010 was no exception. Once I start buying I just can’t stop. In a previous Blog post entitled ‘Add Shops to the Endangered Species List‘, I commented on how I do all my shopping online – I am going to explore that idea in this post.
The website Tenderme first came to my attention with Ben Dunne’s radio advertisements for the company. First of all the radio ad was advertising the company as Tenderme.ie. To me, this has a nice ring to it and it has an Irish domain name. For marketing purposes this makes marketing a website like this a little bit easier. The problem with this site arose shortly after when they started advertising the site as Tenderme.com. Why the change? Straight away they have been sending out mixed messages.

Have you ever thought of advertising on Google’s Local Business Center? Have you ever even heard of this Google service?? For those of you that are blissfully unaware of this advertising opportunity here is how this service works……
Start by signing up your business at https://www.google.com/local/add/login. You must have a Google account to login. Once logged in, you fill in your company details and indicate to Google what business you are in. Then you must verify your new listing with Google. This can be done by phone, text or mail. An automated call or text will pass you on a 5 digit code which allows you to verify your listing. Now you are finished!
By registering your business with GLBC you will now start appearing in Google local business search results. For example, I have set-up JumpStart Marketing on GLBC. When I type in the search query ‘Internet marketing Nenagh’ into Google.ie our business will now appear in the local search results. Your business listing will also be available on Google maps. This allows you to increase your exposure in Google search results. This will drive more business to your website.