The search environment in Ireland is about to undergo a serious functionality change in the not to distant future. The roll out of Google instant will make finding what you want online quicker. Quicker = Good.
The search environment in Ireland is about to undergo a serious functionality change in the not to distant future. The roll out of Google instant will make finding what you want online quicker. Quicker = Good.
Dealing with existing and new clients on a daily basis, can be very interesting indeed. You really get to find out what people are looking for, and how we can improve our own business model to help our clients improve their businesses.
For those of you that are new to the world of Search marketing the following article will lay out the types of budget that you would need to consider spending to be a success online.
If you are dipping your toes into the SEO waters for the first time then setting up your website on Google Webmaster Tools should be part of your set-up plan.
For Irish Internet users, Google is the dominant force. More people use Google than all the other search engines put together. Chances are that for many small businesses your Google traffic will outstrip all other traffic sources combined. Therefore, it is wise to understand and to view how Google sees and interprets your site. GWT helps you to see your website through Google(y) eyes
At JumpStart we continually develop new websites for up and coming businesses throughout Ireland and abroad. Quite simply having a website is not just a nice to have anymore; it’s an essential aspect of the whole marketing process. One of the first questions I usually get asked is “I want a new website for my business where should I start?” I think many people get overwhelmed with the thought of having to get a website designed for their new or existing business, especially if they are not savvy with the web and the latest technologies out there.
Ireland is a small country with a small population. The market is quite limited; therefore many Irish companies are forced to sell their goods and services abroad. Even in these recessionary times you hear about the booming export sector in Ireland. In fact, the Central Bank is crediting the export sector for helping us beat the recession.
It can be hard to get clients to see the benefits of investing in search marketing. Most businesses seem to think that by just having a website they will automatically be an online success story. This could not be further from the truth. Most websites fail. This is an unavoidable fact of life.
The one thing that almost all successful online businesses have in common is that they invest in search marketing. How much they invest will vary greatly depending on the industry they are in.
When I am not chained to my desk in the JumpStart dungeons I enjoy a pretty active life. Sitting on a chair all day is ideal for developing that hunch back look, and at times I think I am morphing into some sort of cave troll. I have tried to slow this reverse evolution from man to beast by swimming, cycling and running whenever I get some free time.
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