For those of you that are new to the world of Search marketing the following article will lay out the types of budget that you would need to consider spending to be a success online.
For those of you that are new to the world of Search marketing the following article will lay out the types of budget that you would need to consider spending to be a success online.
If you are dipping your toes into the SEO waters for the first time then setting up your website on Google Webmaster Tools should be part of your set-up plan.
For Irish Internet users, Google is the dominant force. More people use Google than all the other search engines put together. Chances are that for many small businesses your Google traffic will outstrip all other traffic sources combined. Therefore, it is wise to understand and to view how Google sees and interprets your site. GWT helps you to see your website through Google(y) eyes
Ireland is a small country with a small population. The market is quite limited; therefore many Irish companies are forced to sell their goods and services abroad. Even in these recessionary times you hear about the booming export sector in Ireland. In fact, the Central Bank is crediting the export sector for helping us beat the recession.
It can be hard to get clients to see the benefits of investing in search marketing. Most businesses seem to think that by just having a website they will automatically be an online success story. This could not be further from the truth. Most websites fail. This is an unavoidable fact of life.
The one thing that almost all successful online businesses have in common is that they invest in search marketing. How much they invest will vary greatly depending on the industry they are in.
Google has just splashed out on a new look for the summer.
In Google’s attempt to stay on top in the search engine wars they have changed the look and functionality available on their search results.
The search results page display has been changed. They have added search options on the left hand side of the search results. I would imagine this has been inserted so as to help Google users pinpoint the most relevant search results for them. The new design seems a bit alien to me at the moment but I am sure my eyes will adjust to this new look and added functionality.
Site Speed is now a ranking factor
Don’t take it from me. Matt Cutts of Google fame has revealed it on his blog – http://www.mattcutts.com/blog/site-speed/
The quickness of your page downloading has always been an important usability factor. Now Google have expanded it to mean much more.
Every time we receive an email or a phone call from a potential client we record the questions asked. From reviewing our records over the last 12 months, the number one question we received was:
“How can we make our site more Google friendly”
Any seasoned SEO campaigner will tell you that there are many variables involved and the key elements can change over time. I have put together 7 quick tips to make your site more friendly for the Google web crawlers.
When choosing the domain name for your business you have to take a lot of different factors into account. Choosing a domain name is often a compromise between branding and search engine optimisation. Your domain name is an extension of your brand but it is also a large ranking factor in SEO.
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