Ireland is a small country with a small population. The market is quite limited; therefore many Irish companies are forced to sell their goods and services abroad. Even in these recessionary times you hear about the booming export sector in Ireland. In fact, the Central Bank is crediting the export sector for helping us beat the recession.
It can be hard to get clients to see the benefits of investing in search marketing. Most businesses seem to think that by just having a website they will automatically be an online success story. This could not be further from the truth. Most websites fail. This is an unavoidable fact of life.
The one thing that almost all successful online businesses have in common is that they invest in search marketing. How much they invest will vary greatly depending on the industry they are in.
Google has just splashed out on a new look for the summer.
In Google’s attempt to stay on top in the search engine wars they have changed the look and functionality available on their search results.
The search results page display has been changed. They have added search options on the left hand side of the search results. I would imagine this has been inserted so as to help Google users pinpoint the most relevant search results for them. The new design seems a bit alien to me at the moment but I am sure my eyes will adjust to this new look and added functionality.
Site Speed is now a ranking factor
Don’t take it from me. Matt Cutts of Google fame has revealed it on his blog – http://www.mattcutts.com/blog/site-speed/
The quickness of your page downloading has always been an important usability factor. Now Google have expanded it to mean much more.
Parlez Vous Francais? Do you speak French? Chances are that you don’t. The more important question that your business should be asking is whether your target market speaks French.
When choosing the domain name for your business you have to take a lot of different factors into account. Choosing a domain name is often a compromise between branding and search engine optimisation. Your domain name is an extension of your brand but it is also a large ranking factor in SEO.
So you’ve spent an hour or two writing a new article with fresh content for your website or blog, now its time to publish it to the world. You’re proud of your new content and you hope that it will attract new customers to your site.
That’s only half the work done! Its time to start generating rich links with your article.
Here’s a very simple 5 step process I follow with the new articles I develop.
Whether you love or hate it, social media is here to stay and more and more businesses are using social media to advertise their services and products online.
In the last six months this type of advertising has exploded with over 80% of businesses now having a Facebook, Twitter or LinkedIn account, integrated to their main website, even politicians are delivering their words of wisdom through tweets!
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