If you are dipping your toes into the SEO waters for the first time then setting up your website on Google Webmaster Tools should be part of your set-up plan.

For Irish Internet users, Google is the dominant force. More people use Google than all the other search engines put together. Chances are that for many small businesses your Google traffic will outstrip all other traffic sources combined. Therefore, it is wise to understand and to view how Google sees and interprets your site. GWT helps you to see your website through Google(y) eyes