In the next few years the face of shopping in Ireland will surely change significantly. People will have less money and therefore less buying power. Many shops will go out of business. Combine this with the emerging Internet shopping trend and it is not too far a stretch of the imagination to see bricks and mortar shops becoming a thing of the past. Online shopping will be the norm. I view my own purchasing patterns as a sign of things to come.
We have hired another astronaut for the JumpStart Marketing rocketship. This astronaut goes by the name of Barry and he specialises in pay per click (PPC). Luckily for JumpStart, Barry is an expert in multi lingual PPC campaigns and his talents will be a welcome addition to what JumpStart have to offer our clients.
When dealing with new clients there is a certain amount of information that we would deem necessary to obtain from the client. The answers to these questions will help us to put a strong SEO plan in place. It is also a help that the client is becoming engaged in the process.
Search engine rankings are an essential KPI for any SEO campaign.
Of the 3 main KPIs:
the search rankings are probably the least important to track. They are still VERY important, but actual traffic on your website and how much they convert would be a better thing to focus on in result reports for clients.
The dark arts of SEO can be difficult at times to fully understand. I recently had the pleasure of a hotel manager in Dublin telling me that he would expect top search engine rankings within days. He told me how their hotel had been investing with another SEO company but the results just hadn’t been appearing quickly enough.
There are very few SEO specialists in Ireland. There are even fewer good SEO specialists. The problem with SEO is that it is not really something you can study in college. You might touch on the concept of Internet marketing in your business marketing course but that does not prepare you for the reality of high performance SEO. To be able to handle high level accounts you need experience and a good balance between technology know how and marketing principles.
The search environment in Ireland is about to undergo a serious functionality change in the not to distant future. The roll out of Google instant will make finding what you want online quicker. Quicker = Good.
Dealing with existing and new clients on a daily basis, can be very interesting indeed. You really get to find out what people are looking for, and how we can improve our own business model to help our clients improve their businesses.
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