Keyword research is the backbone of all SEO projects. The success of your website depends upon finding and targeting the best key phrases for your niche. If you do not put the research in then all your SEO efforts might be wasted chasing non-existent, low quality traffic. Your business needs to get the keyword facts before any optimisation is attempted. Over the next few weeks I will be going through the keyword strategies used here at JumpStart Marketing.
Taken from The Guardian, Wed 2/09/09
JumpStart Marketing are currently on a quest to help local Nenagh businesses expand their revenue streams by availing of marketing over the internet. Graham O’Keeffe and Shane Scully founders of JumpStart explain “Due to the recession local businesses are finding it tougher to survive, so the logical approach to take is to expand your catchment area. Where local advertising is restricted to your locality, the Internet offers the flexibility to advertise throughout Ireland, Europe and the Globe if necessary, depending on what type of business you are trying to develop.”
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